still going….got sick of Hellblau, left it alone, and then in the dark it seemed to really fester
#retrospective?
Collect the WWWorld, Brescia, Italy
HHELLBLAUU is one filter up from HELLBLAU
— a single word search term (German for Sky
Blue / Light Blue) that provides results of an
exact color, but that is also a play on filtered
and exoticized language. In English, HELLBLAU
sounds more horrific than serene, and the
case studies here are scenes from the horror
film of HHELLBLAUU's tracking lens — instances
from the database's insensitive anthropological
view in which the color as acting meme plays a
sinister role that incorporates its own vital
logic.
By contributing content to this database you
are helping this synthetic liquid (which has its
own complete matter cycle) spread across
countless horizons, cover objects, and obscure
vision. When you start to track Hellblau and see
it everywhere, it's already taken over.
It will adapt in order to keep going.
What's revealed is a proposed memetic material,
one with its own distinctive aggregational behavior.
Each image-object is a case study which reveals the
existence of this specific material, often acting as
a fiter, an interface, a fetishized packaging, or a
control device, one whose sweet, high-pitched tone
is a mask for deeper and darker intentions.
------------------------
HHELLBLAUU has been presented in:
TROLL at Envoy Enterprises, New York, 2010
LAND ART FOR A NEW GENERATION, Showroom MAMA, Rotterdam, 2011
COLLECT THE WWWORLD, Contemporary Space, Brescia, IT, 2011
ART N'ELLE ART, Museo di Santa Giulia, Brescia, IT, 2011
Since its first brand impression in 2008, the scenes of
Hellblau have surfaced in the vision and accounts of
many Tumblr users and others online who have
contributed to this project or spun off a new setting.
Eventually it was absorbed into the lexicon of R-U-In?S.
Hellblau will thrive.
"1) Naming, visual identity and other elements of the
Brand come later in the Branding process. It is crucial first
to be as clear as possible what the Brand is conceptually
and then proceed with words, images, sounds,
and processes that define it;
2) Some Brands are not so easy to define so it is
acceptable to proceed with business until the position is
clearer. Sometimes Brand becomes clearer only after
market reacts to its Products;"
Further Statements:
Documentation
Painted, Etc.
------------------------
— a single word search term (German for Sky
Blue / Light Blue) that provides results of an
exact color, but that is also a play on filtered
and exoticized language. In English, HELLBLAU
sounds more horrific than serene, and the
case studies here are scenes from the horror
film of HHELLBLAUU's tracking lens — instances
from the database's insensitive anthropological
view in which the color as acting meme plays a
sinister role that incorporates its own vital
logic.
By contributing content to this database you
are helping this synthetic liquid (which has its
own complete matter cycle) spread across
countless horizons, cover objects, and obscure
vision. When you start to track Hellblau and see
it everywhere, it's already taken over.
It will adapt in order to keep going.
What's revealed is a proposed memetic material,
one with its own distinctive aggregational behavior.
Each image-object is a case study which reveals the
existence of this specific material, often acting as
a fiter, an interface, a fetishized packaging, or a
control device, one whose sweet, high-pitched tone
is a mask for deeper and darker intentions.
------------------------
HHELLBLAUU has been presented in:
TROLL at Envoy Enterprises, New York, 2010
LAND ART FOR A NEW GENERATION, Showroom MAMA, Rotterdam, 2011
COLLECT THE WWWORLD, Contemporary Space, Brescia, IT, 2011
ART N'ELLE ART, Museo di Santa Giulia, Brescia, IT, 2011
Since its first brand impression in 2008, the scenes of
Hellblau have surfaced in the vision and accounts of
many Tumblr users and others online who have
contributed to this project or spun off a new setting.
Eventually it was absorbed into the lexicon of R-U-In?S.
Hellblau will thrive.
"1) Naming, visual identity and other elements of the
Brand come later in the Branding process. It is crucial first
to be as clear as possible what the Brand is conceptually
and then proceed with words, images, sounds,
and processes that define it;
2) Some Brands are not so easy to define so it is
acceptable to proceed with business until the position is
clearer. Sometimes Brand becomes clearer only after
market reacts to its Products;"
Further Statements:
Documentation
Painted, Etc.
------------------------
